Multinational > Monster Energy

May 26, 2011
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In honor of the US Armed Forces, Monster Energy is introducing limited-edition military cans that feature illustrations of a soldier in combat alongside a tribute inscription. When the 16oz cans are chilled to 50 degrees Fahrenheit, the color of the soldiers’ uniforms change from a “desert camo” to an arctic blue. The cans are available between Memorial Day and July 4th on military bases around the world.

Launch
May 30th, 2011

Package concept
Monster Energy, www.monsterenergy.com

Artwork
Dick Kramer, www.dickkramer.com

Inks
Chromatic Technologies Inc. (CTI), www.ctiinks.com

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