UK > Kallo

October 18, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Kallo, a natural and organic food company, has created a new brand identity and redesigned its packaging to complement a new positioning around mindful eating.



Kallo, a natural and organic food company, has created a new brand identity and redesigned the packaging across its full product range. The packaging takes an uncluttered, understated approach and is designed to complement the brand’s new positioning “thought for food,” which highlights Kallo as the brand for people who think about what they eat.
 
The packaging uses sleek lines and stylish interpretations of each product to encourage mindful eating, with nutrition information on the front of all packs. “Packaging is so critical today and consumers are more demanding than ever about how products look,” says Patrick Cains, Kallo CEO. “The new designs will make Kallo stand out from the crowd on supermarket shelves … [and] make it easier for people to think about their food, helping them to eat smarter, and feel happier and healthier.
 
The new packaging debuts with Kallo Organic Soya Drinks, which arrived in stores in September, and will roll out across the entire line.
 
Launch: September 2011

Package design
: Pearlfisher
[Deputy creative director: Sarah Butler; creative partner: Jonathan Ford; senior strategist: Georgia Levison; head of words: Sylvie Saunders; head of insight: Sophie Maxwell]

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG