UK > The Guzzle Puzzle

The Natural Confectionery Co. launches its newest product, Guzzle Puzzle. The candy is a combination of two uniquely-shaped and -flavored jellies that, when combined, produce a distinct flavor (e.g., orange plus banana equals bubblegum). To showcase the candy’s puzzle-like attributes, the package features an addition formula using the sweets as modifiers. “The design for Guzzle Puzzle appeals to a broad audience and highlights the exciting and unique nature of the product and the exciting flavor combinations,” says Louisa Bertano, marketing manager for candy at Natural Confectionery Co.

August 2011

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