Keep It Simple Syrup

REGIONAL
Since there are only four natural ingredients in the spearmint-infused Keep It Simple Syrup (KISS), a sleek, simple package that would showcase the syrup was specified.



Since there are only four natural ingredients in the spearmint-infused Keep It Simple Syrup (KISS), a sleek, simple package that would showcase the syrup was specified. A 750ml flint wine bottle was the container of choice for multiple reasons. Clear glass allows consumers to see the product, conveys a top-shelf image, and is easily recyclable which is important for an all-natural product. A semi-gloss label features the company’s ‘kiss’ lip print logo. Spearmint KISS is available in more than 80 state-run liquor stores in Virginia and select gourmet retailers. The syrup retails for $15+.
 
Glass container: Berlin Packaging, www.berlinpackaging.com

Launched: February 2012

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