USA > Little Duck Organics

Little Duck Organics redesigns its freeze-dried fruit snacks for the "four feet and under crowd."

Little Duck Organics has redesigned the packaging for its line of organic freeze-dried fruit snacks, Tiny Fruits. The brand's rubber duck character is taking a more prominent role on the pouches and is now more closely integrated with the identity; pouches are color coded and a window showcases the fruit inside. 
The new packaging follows a brand strategy revamp that focuses on speaking to moms and dads with a personal tone. “A captivating company culture and bold branding are an integral part of our strategy to grow Little Duck Organics,” said Zak Normandin, the company founder and CEO.
The company collaborated with Southlake, TX-based 29 Agency for its packaging, and developed its web, marketing and promotional materials in-house. The new design took ‘best packaging’ at Natural Products Expo East in late September. Tiny Fruits are available at Whole Foods, Earth Faire, Fairway Market and other retailers nationwide. 
Launch: September 2011
Package design: 29 Agency

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

bp feb cover 2015

Jan/Feb 2015

The January/February 2015 issue examines the New Age of Package Printing. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight