Absolut collaborates with UK retailer Selfridges for a white Christmas.
Selfridges, the high-end UK department store, is going with a white theme for Christmas. Among the offerings in the retailer's famed food hall is a limited-edition 700ml Absolut White bottle with a pearly white finish. A new design for the brand's 80-proof blue-label vodka, Absolut White is exclusive to Selfridges and is offered in the retailer's Birmingham, Manchester and London stores, and on Selfridges.com
Launch: October 2011