USA > bot Beverages
June 13, 2011
Originally introduced in 2007 as a kids’ beverage marketed to moms, bot is relaunching with an updated brand identity. Redesigned to target health-conscious adults, the enhanced flavored water has replaced its character-focused packaging with a modern, white dot pattern that stands out against a solid, colorful background (green, orange, blue, red, yellow or purple, depending on the variety). Bot is available in key lime, valencia orange, blue plum, mixed berry, meyer lemon and concord grape.