- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Packaging for WD-40's “Specialist” line extension features the trademark WD-40 shield and is "professionally" dressed in black and silver.
While packaging for the brand’s “Specialist” line extension features the trademark WD-40 shield, it breaks away from the iconic blue and red and is instead "professionally" dressed in black and silver-a design cue that should resonate with the new product’s audience.
The line of five specialty products includes: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.