Beefeater London Dry holiday carton

December 7, 2011
/ Print / Reprints /
/ Text Size+
Beefeater London Dry gin has released a vibrant limited-edition holiday carton for the off-trade (retail) sector.

Beefeater London Dry gin's limited-edition holiday carton includes references to the brand's heritage.

Beefeater London Dry gin has introduced a limited-edition holiday carton targeting the off-trade (retail) sector. The package follows on the heels of similar successful launches by the brand in 2009 and 2010.
The white carton features a collage of seasonal icons and words, and references to the brand's London heritage, that come together to form the silhouette of the Beefeater Dry bottle. A QR code on the side of the bottle directs consumers to an exclusive cocktail recipe on Gin&
The limited-edition offer is available in key markets for the brand, including the UK, Russia, Greece, Finland, Sweden, Czech Republic, Portugal and Latvia. Beefeater London Dry gin is the only major gin still distilled in the UK's capital.
Launch: November 2011
Package design: Design Bridge

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus