GLOBAL > S. Pellegrino

Sparkling water that really sparkles conveys Pellegrino's prestige positioning and its Italian heritage.



For a limited time, S.Pellegrino bottles in fine dining restaurants will have a new label. The Special Edition S.Pellegrino Sparkles with Bulgari bottle features the image of a yellow gold necklace embellished by brilliant cut diamonds, turquoises, amethysts and cabochon emeralds. The label is paper, as on the standard bottle, but with a special metal-like treatment that gives a golden effect. 

 

The bottle design was a collaboration between the S.Pellegrino marketing team and Bulgari creative team. The actual label was created by the Italian design agency, Paolo Castello Studio di Grafica s.a.s. The special-edition bottle signifies a partnership between S.Pellegrino and Bulgari, two Italian brands that share common values, that represents a step towards the creation of a one-of-a-kind “Made in Italy” hallmark. 

 

Launch: October 2011

Label design: Paolo Castello Studio di Grafica s.a.s.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight