For the past two years, Coke and Pepsi have been engaged in a race to bring plant-based, recyclable beverage bottles to market. Coke retakes the lead with a recent announcement, covered on GreenBiz.com.
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Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.