How Wal-Mart Is Reshaping Packaging

March 1, 2004
/ Print / Reprints /
/ Text Size+

How Wal-Mart Is Reshaping Packaging

When Wal-Mart speaks, you had better listen. Why? It sells the most dog food, disposable diapers, photographic film, toothpaste and pain remedies, according to Fortune magazine.
About half of all the case-ready red meat sold in the United States passes through Wal-Mart's doors.
The retailer's call for RFID tagging on packaging is sending a large ripple through consumer packaged goods companies and their suppliers.
As Wal-Mart continues to expand and dominate the retail landscape, it will place new and greater demands on your packaging design and material specifications.
If you want to know more about Wal-Mart's impact
on packaging, you won't want to miss BrandPackaging's Packaging That Sells II Conference. This year's event will focus on "Driving Brand Growth Through Powerful Packaging."
The two-day conference will take place June 9-10, 2004, at the Millennium Knickerbocker Hotel in Chicago.
William LeMaire, Managing Director of PakIntell LLC, will discuss "How Wal-Mart is Reshaping Packaging."
Other speakers and topics include:
Gary Schum, Manager of Digital Consumer Products Packaging, Eastman Kodak. Gary will talk about "Maximizing Brand Penetration: Using Different Packaging to Meet the Needs of Multiple Sales Channels."
Claudia Kohlman, Design Manager, Global Snacks, Procter & Gamble and Bryan Librandi, Director of Brand Design Strategy, LPK Design, will do a joint presentation on "International Marketing: How Pringles Uses Packaging Globally to Meet the Needs of Diverse Cultures." (See article on Pringles' packaging strategy on p. 18.)
Rob Wallace, Managing Director, Wallace Church, will present "Techniques for Measuring Packaging's Impact on ROI."
Not only will you hear about packaging strategies that drive brand growth, you'll be able to see first-hand a multitude of innovative packages at the "Great Packaging in the Palm of Your Hand" session.
At this special hands-on session, you'll will be able to view, inspect and judge more than 50 novel packages from a broad range of product categories—food, beverage, cosmetics, personal care, consumer electronics, etc.—and packaging material types—flexible film, rigid plastic, glass, paperboard, metal, composites, etc.
For more information on the conference and to register, call 866.265.1975 or visit
Bob Swientek, Editor-in-Chief

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus