Global Market and Packaging Research

Global Market and Packaging Research

International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to local consumers.
Where to go for more information...
Global market and packaging research. At GIO Intelligence, contact Joe Dollens at 312.280.1669 or, or visit

“Perfect” Packaging Proves Form Follows Function
The Japanese beauty aid market is the most competitive in the world, which makes perfect packaging essential. Pond’s Perfect Uruoi Cream and Hari Essence packaging system meets this extraordinary standard. The base of the container houses the moisturizing cream and the upper section holds the Hari essence. A pink tinted dome covers the spherical container, drawing attention to its dual function feature. The container sits snuggly in a stabilizer built into the secondary packaging, which prominently displays the bottle via a plastic window that wraps three quarters around the box.
“Point and Shoot” Dispenser is Fun and Functional
In a product category dominated by sticks and gels, Gillette's Right Guard deodorant stands out by having reinvented the spray. The easy to use thumb-activated side trigger is both usable and functional. The point-and-shoot vertical dispenser is a significant improvement over the more traditional button push. This new design allows for a more targeted dispersal of the product. Because the bottle’s nozzle points upward, the user no longer has to struggle with awkward angles and messy misfires. The large trigger is functional while its rubber texture gives it an expensive feel.  

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

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