Global Market and Packaging Research

February 1, 2005
/ Print / Reprints /
ShareMore
/ Text Size+

Global Market and Packaging Research

International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to local consumers.
Where to go for more information...
Global market and packaging research. At GIO Intelligence, contact Joe Dollens at 312.280.1669 or jdollens@gio.com, or visit www.gio.com

“Perfect” Packaging Proves Form Follows Function
JAPAN
The Japanese beauty aid market is the most competitive in the world, which makes perfect packaging essential. Pond’s Perfect Uruoi Cream and Hari Essence packaging system meets this extraordinary standard. The base of the container houses the moisturizing cream and the upper section holds the Hari essence. A pink tinted dome covers the spherical container, drawing attention to its dual function feature. The container sits snuggly in a stabilizer built into the secondary packaging, which prominently displays the bottle via a plastic window that wraps three quarters around the box.
“Point and Shoot” Dispenser is Fun and Functional
UNITED KINGDOM
In a product category dominated by sticks and gels, Gillette's Right Guard deodorant stands out by having reinvented the spray. The easy to use thumb-activated side trigger is both usable and functional. The point-and-shoot vertical dispenser is a significant improvement over the more traditional button push. This new design allows for a more targeted dispersal of the product. Because the bottle’s nozzle points upward, the user no longer has to struggle with awkward angles and messy misfires. The large trigger is functional while its rubber texture gives it an expensive feel.  

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG