"T" is for Trendspotting

March 1, 2005
/ Print / Reprints /
/ Text Size+

“T” is for Trendspotting
Jennifer Acevedo,
The task seemed simple: drop by the local Target and pick up a few basics. I should be in and out of there in 15 minutes tops. No less than 40 minutes later, I headed for the checkout—somehow my list of “basics” had expanded.
Joining the laundry detergent, shampoo and toothpaste from my shopping list were a photo album with a beautiful black and white Life magazine photograph on the cover, a comfy pair of yoga pants for lounging on the weekend, a retro striped retro composition notebook, and a bag of Target dog gummy candy (couldn’t resist). Someone has made shopping for the mundane a fun, rewarding experience, and that someone is Robyn Waters.
Waters, founder and president of RW Trend and former vice president of Trend, Design and Product Development for Target, is credited with helping the regional discounter become the national fashion and design destination it is today. I am excited to announce that she will also be the keynote speaker at the third annual BrandPackaging’s Packaging that Sells conference, which will be held June 22-23, 2005, at Chicago’s Drake Hotel.
In her presentation, Waters will help dispel the myth that trends can only be spotted early by über-hip Bohemian types who are “ever-so-much cooler” than everyone else. Instead she will offer practical tips, adapted from her soon-to-be-published book, The Trendmaster’s Guide From A to Z, a useful and fun handbook designed to simplify and demystify the art of trend tracking. In it, Eeach letter of the alphabet offers an insight into how to navigate the unknown, paired with a useful suggestion to help prepare for what’s next.
“Recognizing and reacting to trends is a learned skill, and it can be acquired without extensive time spent in the streets of Milan or the high schools of Orange County,” Waters writes. “Have you ever witnessed a trend unfolding and said to yourself, ‘I should have seen this coming?’ That’s because you probably already did and weren’t even aware of it.”
I hope you’ll join us in Chicago to hear this and other valuable, on-trend presentations. To register or to request more details on Packaging that Sells III: Capturing Consumers’ Hearts and Minds Through Packaging, please call 866.852.0999. Program and registration information is also available online at www.stagnito.com/conferences.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus