Following Up On Developing Trends


Following Up On Developing Trends

Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we've identified. Here is more on a recent trend.
MOLSON SELECTS ALUMINUM BOTTLE FOR LAUNCH OF HIGH-END BREW

Molson Canada will launch its latest entry into the beer market, Molson Kick, in the award-winning aluminum bottle from CCL's Container division. Pittsburgh Brewing's Iron City was the first brand to use the CCL aluminum bottle for its beer packaging; we reported on the trend in our November 2004 issue.
"Molson selected the 355 mL aluminum bottle because it not only offers a contemporary, stylish package, but also because it chills faster and is lighter than a glass bottle," reports Rami Younes, president of CLL Container. "The sleek design of this bottle and its silver metallic look is something beer drinkers will enjoy holding in their hands."
The bottle features vibrant red and white graphics set against a brushed aluminum finish. A matching red crown cap adorns the top. The container shape is similar to that of a traditional glass beer bottle, however, the distinctive properties of aluminum take the package to new dimensions, both in appearance and tactile appeal.
The new brew, which contains a kick of guarana (a natural source of caffeine found in South America), will be available exclusively at bars and clubs across Canada and at Liquor Control Board of Ontario retail outlets. BP
Where to go for more information...
Aluminum bottles. At CCL Container, contact Ed Martin, vice president of sales and marketing, at 203.354.4523 or emartin@cclcontainer.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

march cover

March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight