Power Your Brand Through Packaging


Power Your Brand Through Packaging
Jennifer Acevedo, Editor-in-Chief

The impact your brand’s packaging has on the consumer seconds before the buying decision is more critical than ever. That’s why when more than 70,000 industry professionals descend on Chicago with packaging on their minds this fall, BRANDPACKAGING will be there.
We’re excited to announce that PACKAGING THAT SELLS IV: “Power Your Brand through Packaging” will be held Wednesday, November 1, and Thursday, November 2, in a new co-location agreement with PACK EXPO International. The two-day event, which will be self-contained within Chicago’s McCormick Place exhibition center, will focus on the marketing impact of consumer packaging.
“This announcement supports a position that we’ve long advocated for consumer packaged goods marketers—and that’s one of collaboration,” says Harry Stagnito, president, Stagnito Communications. “Our conference draws brand marketers who are dedicated to the increasingly elevated role of packaging in the marketing mix.”
We believe the co-location provides the ideal opportunity for brand owners to dispatch cross-functional teams to a single destination to maximize their time—and their travel budgets. Packaging that Sells conference attendees will receive complimentary admission to the PACK EXPO show floor. There’s no better environment to take the ideas and actionable insights gained at the Packaging that Sells conference and explore them from a materials, services and logistics standpoint right on the show floor.
As in years past, the conference will feature presentations from leading brand owners and marketers in diverse industry segments ranging from food and beverage to cosmetics and personal care to consumer electronics. Packaging that Sells attendees are also invited to visit BRANDPACKAGING’s Design Gallery, a hands-on showcase of the year’s 50 most innovative packages. Last year’s Design Gallery featured such innovations as Target’s ClearRx prescription bottle.
I hope you’ll join us in Chicago this fall to hear our line-up of valuable on-trend presentations. To register or to request more details on PACKAGING THAT SELLS IV: “Power Your Brand through Packaging”, please visit www.packagingthatsells.com.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight