Following Up On Developing Trends

April 1, 2006
/ Print / Reprints /
ShareMore
/ Text Size+

Following Up On Developing Trends

Having a corporate social conscience and being fiscally responsible go hand in hand. Can packaging be used to help brands balance style and ethics and win the “goodness” war? We first reported on this trend in the March 2006 issue of BRANDPACKAGING.
Consumer research indicates that today’s homeowner cares about the environment, yet is unsure of how to be a good environmental steward. Toward this end, the Scotts Company has introduced an initiative to educate consumers on how to protect the environment during their lawn and garden activities.
“Enjoying the benefits of a healthy lawn and protecting the environment go hand in hand,” says Rich Martinez, chief environmental officer for ScottsMiracle–Gro. “It is our responsibility to help educate consumers on stewardship issues and continuously improve products through design with the environment in mind.”
Scotts has incorporated environmental best practice tips on more than 35 million Scotts TurfBuilder brand fertilizer products. Messages, prominently featured on the packaging beneath the tag line “Scotts & Your Environment”, provide consumers with tips on the benefits of growing healthy turf, as well as information on how to ensure fertilizer remains on target in order to protect our water sources.
Bilingual instructions have also been incorporated on all Scotts branded lawn product packages. A significant percentage of the company’s customer base in the DIY market is of Hispanic or Latin American descent, and Scotts has found that providing instructions in both English and Spanish is another way to ensure that products are being used correctly. BP

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG