Following Up On Developing Trends

August 1, 2006
/ Print / Reprints /
ShareMore
/ Text Size+

Following Up On Developing Trends

Over the past few years, a host of wineries have joined a global trend in packaging their products in boxes, especially three-liter boxes. We reported on this trend most recently in the July 2006 issue of BRANDPACKAGING.
Hardy Wine Company has unveiled a new look for its popular Stamp of Australia three-liter box wines and released two new three-liter varietals—a 2005 Shiraz Grenache and 2005 Riesling. The new packaging was created by San Francisco-based design firm HKA.
“We changed the packaging to better meet the needs and preferences of our customers,” says Sally Osborne, director of marketing for Pacific Wine Partners, the US importer of Hardy wines. “These three-liter box wines are perfect to bring along on picnics and camping, boating and hiking excursions as well as to beach BBQs and outdoor concerts—basically they are premium wines that go anywhere and that fit every lifestyle.”
Three-liter box wines continue to be the fastest growing segment in the wine industry with dollar sales tripling in two years, according to IRI Scan Data. In fact, while the entire table wine category is enjoying strong growth, the dollar volume of three-liter box wines is growing nearly nine times faster than the overall category.
Among the benefits of the format: wines stay fresh for four weeks after opening, are portable (each three-liter box holds the equivalent of four 750 ml bottles) and cost effective (these wines cost a fraction of their bottled counterparts).
Where to go for more information...
• Package design. At HKA Design, call 415.705.8800 or visit www.hkadesign.com.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG