International Fare

January 1, 2007
/ Print / Reprints /
/ Text Size+

Why is this Cow Laughing?
The BEL Group’s Laughing Cow processed cheese, one of the original “portion control” packages, will soon be available in the UK in a squeeze bottle. The package is designed to attract a new generation of young consumers, who may be unfamiliar with the aluminum cubes and slices for which the cheese brand had become known. The new format is a 175-g multilayer squeeze bottle, which sports a BERICAP large footprint flip-top closure ( that doubles as its base, ensuring that the upside-down package has its contents at the ready. The closure’s hinge enables one-handed opening and is embossed with the familiar laughing cow logo.
All-in-One Bottle/Glass Delivers Convenience
Designed for the Australian season run of “Verekai” by Cirque du Soleil, the “Shuttle” is an all-in-one bottle/glass package that’s proven so popular that Hardy Wine Co. will offer the package nationally. “We believe the new technology has the potential to redefine how people drink their wines the world over—particularly at sporting and other outdoor events, concerts and performance where glassware is not permitted,” says global marketing manager Miriam Leenders. The “Shuttle” features a single-serve acrylic wine bottle securely sealed by its own acrylic wine glass. The tamper-proof bottle is opened by a simple twist-top action, which also releases the glass into which the wine is poured.
O Boticário launched its Nativa Spa products after two years of researching textures, fragrances and colors that stimulate the senses and create a sense of balance and happiness. Color plays a critical role in defining the line of 30 soaps and bath gels, hair- and skin-care products, air fresheners and accessories—green to purify, orange to activate and red to restore. Clear and translucent tubes, bottles and jars show off the vibrant colors of the products themselves. O Boticário designers turned to Clariant’s Colorworks studio ( to ensure that the pre-determined colors for the caps—another key component of the brand message—were “just right”.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus