The Next Big Thing

January 1, 2007
/ Print / Reprints /
ShareMore
/ Text Size+
The Next Big Thing
Jennifer Acevedo, Editor-in-Chief

Small is the new big. Brown is the new black. You’ve heard them all, no doubt. Constantly changing consumer, design and marketing trends are enough to keep even the most savvy brand marketer on his toes; and the most difficult challenge can be separating the long- from short-term shifts.
With that in mind, I’d like to welcome you to our first Trends Issue, a cover-to-cover examination of how the next wave of trends will affect brand packaging. In addition to our cover story, we’ve assembled a host of supporting features to provide depth of coverage, so be sure to save this special issue for reference year-round.
And on the subject of trends with some staying power, we’re pleased to announce the dates for our fifth annual conference, Packaging that Sells V: Where Design + Strategy Meet. The 2007 conference will be held Thursday, October 4, and Friday, October 5, in Chicago at The Drake Hotel. As in years past, the conference will feature dynamic presentations from leading brand owners and marketers in diverse industry segments ranging from food and beverage to cosmetics and personal care to consumer electronics.
Packaging that Sells attendees are also invited to visit BRANDPACKAGING’s Design Gallery, a hands-on showcase of the year’s 50 most innovative packages. Last year’s Design Gallery featured such innovations as Coke’s M5 series of aluminum bottles.
Also returning to the conference this year will be the Futuristic Packaging Showcase, produced by BRANDPACKAGING magazine. As part of this effort, we enlist leading brand identity, package design and prototyping firms to offer brand marketers a glimpse into the future of packaging strategy and design. The fruits of their labor, which our conference attendees were able to view as 3-D prototypes for the first time last year, are nothing short of incredible.
Now if you’ll indulge me one last prediction…we have an exciting 2007 planned for BRANDPACKAGING, and we hope you’ll join us on the journey.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG