Following Up On Developing Trends

You Are What You Eat (And Drink)

There’s no escaping the growing emphasis on health and wellness among American adults. And food manufacturers and retailers are responding by creating healthier products, and packaging those products so that the health benefits are in the forefront of consumers’ minds. We first reported on this trend in the April 2005 issue.
As obesity persists among children, parents feel increased pressure to pack healthy lunch alternatives. The introduction of flavored milk in single-serve, paperboard cartons, now located in what most consumers refer to as the “juice box aisle,” makes the job a bit easier.
Grocery retailer Kroger recently turned to Tetra Pak to package its line of shelf-stable milk products designed to encourage kids to get their two to three recommended daily servings of milk. Disney Magic Selections Milk is available in three different flavors—regular, chocolate and strawberry—and brings fun characters from popular Disney shows including Pirates of the Caribbean, Cars and the recently launched Ratatouille.
The new milk cartons are available only at the Kroger family of stores and retail for $3.29 per eight-pack in the juice box aisle. Shelf-stable milk cartons do not require refrigeration for storage, which saves energy and space. All that’s required for consumption is a few hours of chilling before service. The Disney Magic Selections milk cartons hold four ounces of one percent, low fat real milk with added vitamins A and D.
Where to go for more information...
Shelf-stable milk packaging. At Tetra Pak, call 847.955.6000 or visit

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight