A Holistic Approach To Sustainability

August 1, 2007
/ Print / Reprints /
ShareMore
/ Text Size+
A Holistic Approach To Sustainability

Sustainability remains the hot topic for marketers, and existing brands are scrambling to incorporate green sensibilities into their personas. On the horizon are a host of new brands that embrace sustainability at their core. We most recently reported on this trend in the April 2007 issue (archives at www.brandpackaging.com).
Created out of a philosophy for producing products that are mindful of the earth’s resources, 360 Vodka is being introduced as the world’s first environmentally friendly vodka. Developed by McCormick Distilling, the vodka applies advanced eco-friendly production processes and is manufactured in a state-of-the-art distillery that was recently upgraded to reduce fossil fuel energy by 21 percent. In keeping with the brand’s sustainability goals, the packaging is eco-friendly as well.
"We are proud to introduce a 100 percent American vodka produced and distributed in an environmentally friendly manner," says Bill Sullivan, regional vice president southeast division, McCormick Distilling. "We are excited about the contributions 360 Vodka will make in helping to preserve natural resources."
360 Vodka is packaged in an industry-leading 85 percent recycled content glass container (70 percent post-consumer use). All labeling, packaging and promotional materials use 100 percent recycled paper and paperboard along with water-based inks. Outer shipping boxes consist of 100 percent recycled paperboard and are design to promote infinite carton use. Even the bottle’s flip-top closure can be recycled or returned for re-use via an enclosed postagepaid envelope.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png