UK retailer Sainsbury’s is trialing its own label PET wine bottle as part of a project supported by the government-funded Waste & Resources Action Program (WRAP). A typical glass wine bottle weighs about 400 grams, while the PET bottle from Amcor (www.amcor.com) used by Sainsbury’s is approximately one-eighth the weight at 54 grams. With UK consumption of about one billion bottles of wine annually, the reduction could add up to a carbon emissions reduction of 90,000 tons. The new wine bottles reportedly look the same as their glass counterparts, hold the same amount of liquid and don’t compromise the quality of the wine in any way.
CURVACEOUS CAN DIFFERENTIATES
Heinz has re-introduced its Karvan Cévitam line of fruit syrups in shaped cans designed to distinguish the products on shelf. The distortion-printed, three-piece cans are the result of a development collaboration between Heinz and can supplier Impress Group (www.impressgroup.com). In addition to increased shelf appeal, the curvaceous cans offer an easy-to–grip design for increased consumer utility. Offset printed graphics lend the package a bright, fresh appeal and communicate the promise of the products’ improved formulation with 70 percent fruit.
KID CARE PRODUCTS GO UPSCALE
Personal care brand Kodomo has launched a line of kid care products that feature Rexam Airspray (www.rexamairspray.com) instant-foam dispensers. Featuring a total of eight designs (including the ever-popular SpongeBob SquarePants), the products represent the growing acceptance of value-added packaging across the Pacific Rim. The one-touch, instant foamer allows the body washes and shampoos to be used around the bath or shower because of a special design that directs water away from the contents of the dispenser. The products are available in leading supermarkets and mass retailers throughout Indonesia.
GOOD FOR YOU, GOOD FOR US
When Jordans decided to re-launch its line of organic cereals, the brand made a two-fold promise. Not only would its delicious cereals be good for the consumer, its packaging would be good for the environment. Jordans’ new plastic packaging material was three years in the making, and reportedly the first of its kind to hit supermarket shelves in the U.K. The material is currently biodegradable, and the brand says it hopes the bags will be fully compostable by the end of the year. The stylish retro packs feature a series of symbols (a handshake signifies the product is “fair to our suppliers”) that represent a part of the Jordans story.
Did you enjoy this article? Click hereto subscribe to BRAND PACKAGING Magazine.