Following Up On Developing Trends

September 1, 2007
/ Print / Reprints /
/ Text Size+

Following Up On Developing Trends

They say necessity is the mother of invention. But these days, on the packaging front, it’s convenience that gives birth to most innovation. We most recently explored this trend in-depth in A Marriage of Convenience, our cover story in the February 2005 issue (archives at
Make It To-go
Time-pressed Americans are seeking foods they can quickly consume at their desks, in their cars or at home as they rush from one daily obligation to another. And when it comes to making decisions on convenience, healthfulness, price and taste—convenience wins out over all other factors, according to On-the-Go Eating in the U.S.: Consumer, Foodservice, Retailing and Marketing Trends, a new report from Packaged Facts.
Although 65 percent of consumers say they try to eat healthier, 33 percent say they don’t have time to prepare or eat healthy meals. Growing commutes and work days and time demands on two-working-parent and single-parent households drove 49 million Americans to fast-food solutions and 41 million to store-made, pre-cooked meals last fall alone.
Further beefing up the on-the-go food market are altering consumer attitudes and eating habits.  Influenced by busy lifestyles, media reports about the health and weight-loss advantages of eating frequent small meals, and smaller portioned on-the-go options from the foodservice industry, one-third of Americans regularly skip meals, often grazing on snack foods as a substitute.
Where to go for more information...
• To purchase this report, contact Tom Ehart of Packaged Facts at 240.747.3014, or

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus