Trust Is Why People Listen
Jennifer Acevedo, Editor-in-Chief
There has been much written about the controversy surrounding marketing to kids lately, and the difficult situation in which brand marketers find themselves. Police yourselves or we’ll do it for you, is the clear message from business and government leaders like the Council for Better Business Bureaus (CBBB) and others. And 11 leading food and beverage manufacturers recently volunteered to do just that, committing to broad changes in the way they market their products to children. (For the full story, see BRANDPACKAGING’s September 2007 issue, archived at www.brandpackaging.com).