The Future Is Mobile


The Future Is Mobile

When used to its full potential, packaging refers back to the brand and leverages its chief assets. It also has the power to become the most important customer touchpoint—making the brand tangible by placing it in customers’ hands. More and more, marketers are taking that concept a step further, and incorporating intelligent technologies into their brand’s packaging. We most recently reported on this topic in our July 2007 issue (archives at www.brandpackaging.com).

Imagine connecting with your consumers on the most personal level, creating more targeted and relevant marketing campaigns, driving higher conversion rates for direct response marketing and increasing brand exposure.
Graphic Packaging has introduced technology, dubbed Snap2C, that allows consumers to use camera-equipped cell phones and interactive mobile technology to scan on-pack graphics and codes to immediately access in-store promotions as well as download songs, videos, ring tones or special movie previews.
“There are three billion mobile phones in the world. There are 2.5 times more cell phones than Internet connections,” says Charles Brignac, marketing manager of retail packaging solutions at Graphic Packaging. “This means today’s consumers of all ages are increasingly use mobile data communication for quick and easy access to information.”
Designed to enhance paperboard packaging, the technology also makes it possible for consumers to participate in sweepstakes entries, loyalty points programs, product surveys, event marketing or get answers to product questions.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

march cover

March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight