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March 1, 2004
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March 2004


Brand Packaging

Packaging That Sells

Stratching Your Brand's Elasticity

Packaging That Sells II Conference

- How Wal-Mart is Reshaping Packaging
Extending your brand into a related category can add to your core consumer base and create incremental revenue. But there are risks.
- Updating the Menu for FoodService Packs
- Maturing Tactics Give Private Label a Cachet
No longer just the ‘cheap alternative,’ store brands are signaling quality. Marketers can gain an edge by supporting retailers’strategies.
- Pringles: A Chip Off the Old Block Enhances Packaging to Drive Growth
Using existing packaging for a new product concept may lower your costs. But it can erode brand equity and confuse consumers.
- Avoid Mistakes, Maximize Equity In Converting to a Shrink Label
Start with a design brief encompassing marketing and production, working backward from the end process. Then seek guidance from vendors.
- It's No Longer Your Mom's Food Can
New shapes, labels and convenience features help bring canned foods into today’s world of market-driven packaging.
- New wave of Closures Extends Flexible's Impact
Zippers and sliders are integrating into the total package design. The advancements have implications from bulk-size bags to retort pouches.
- Weaving Character Development Into An Engaging Rand 'Story'
First understand the narrative you want playing in your shopper’s head at the shelf. Design and execution will become crystal clear.
- 10 Tips For Maximizing Your Package Redesign Dollars
Investigate your options for packaging printing and production. You can achieve striking results while controlling your costs.
- Snappy' Plastic Cereal Carton draws inspiration from 'lego' blocks
- Just Being Kids: Packaging Ideas For The 'Busy Backlash'
- Shelf Strategy Saves Time In Soup
- Special Visual Effects Portray Brand Identity
Lenticular and holographic images on packaging move beyond ‘eye candy’ for consumers to convey the brand’s special values.
- Value-Added’ Emerges In Another Light In The Dairy Case
Plastic jugs protect milk’s taste, quality from oxidation.
- Market-Driven Innovations
Backpack-friendly lunch kit adds choice for active lifestyles. Multiple decorative effects say‘forever’ on perfume packaging.
- Following Up On Developing Trends
Structural design gives bottled water an edge
- Advertising Index

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

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September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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