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May 1, 2004
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BrandPackaging

Unleashing Powerful Promoions

PROMO
- Six steps to powerful promotional packaging
On-pack, in-pack and other types of promotions lift sales. But these campaigns work best when they build brand equity, too.

PACKAGING
- Packaging That Works Beyond the Store Shelf
Marketers increasingly want packaging that sustains its appeal after the sale. Here are three ideas that originated by looking to other categories.

PROMO
- Bunny Logo Hops Ahead of the Eco-friendly Pack
The right message and audience give Annie’s Homegrown a 25 percent premium in pasta meals. Psychographics play a key role.

INSIDE THE BOX
- Thinking Drives Premium Wine Brands
Stylish carton decoration, better barrier film and ergonomic spigots spur growth of high-end wines in bag-in-box packaging.

EMERGING TECHNOLOGY
- Multi-phase Plastic may Usher ‘Smart’ Food and Drug Packaging

OUTSIDE THE BOX
- Dispensing ‘Fresh’ Floss on Demand for Single-Handed Teeth Cleaning

MARKETING MISFIRES
- Making Money Two-fold From Trash
Natural plant food uses recycled soft drink and water bottles to reinforce its eco-friendly branding strategy.

INNOVATIONS FOR LIFE
- Overcoming ‘Buyer Boredom’ in the Detached Consumer

MULTIPACKS
- NO-frills Containers Mature Into Marketing Powerhouses
They respond to club stores and mass merchandisers. But marketers who are succeeding understand individual retailer tactics.

MARKET DATA
- Market-Driven Innovations
- ‘Green-to-Go’ Adds Fresh Impact in Salads

EDITORIAL
- Multipacks: When Less is More for the Retailer

PERSONAL CARE
- Aspire to Pamper Men
Many personal-care marketers are targeting men. But they see a lot of different targets—from ‘regular guys’ to ‘metrosexuals.’

Advertorial
- Refresh Your Brand With Contoured Packaging

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

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December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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