Table of Contents

July 2004


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BRAND PACKAGING

Courting the Campus Crowd


EMMERGING TECHNOLOGY
- ‘Open-And-Shut’ Convenience Tops food, beverage packages

PAPER BOARD
- New Angles in Folding Cartons
Nifty shapes redefine paperboard packaging. Intriguing tactile finishes encourage consumers to pick up and feel the ‘box.’

SNACKS
- Crunch Time for Snack Packaging?
As ‘me-too’ brands flock to the low- carb trough, skillful marketers of snacks (and other foods) have a window of opportunity for true differentiation.

HELMAR BREWING
- Nostalgic Labels keep the Suds Flowing
Helmar Brewing steps up to the plate in the beer aisle with a line of baseball-legend brews that appeal to sports collectors.

MULTIVAC
- Refresh Your Brand With Contoured Packaging

MARKET DATA
- Market-Driven Innovations
- The Way to a Woman's Heart
- First Aid Courts Kids’ Influence

OUTSIDE THE "BOX"
- ‘Pulling the Trigger’ on an Inventive

BOOMERS
- Is Packaging Meeting the Needs of Aging Baby Boomers?
Stand-up pouches and pop-off lids offer convenience. But some seniors dislike these packages due to legibility and opening concerns.

P-O-P DISPENSES
- P-O-P Displays That Sell
Adding dispensing to a P-O-P display gives your brand a one-two punch in the store aisle and helps to convert shoppers into buyers.

EDITORIAL
- Embracing Imperfection

ADVERTISER INDEX
- Index

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