Table of Contents

August 1, 2004
/ Print / Reprints /
ShareMore
/ Text Size+

August 2004


Click on the Cover for Virtual Magazine

BRAND PACKAGING

Ca$hing in on the VENDING renaissance

COVER STORY
- The Vending Machine is Back…
Comfort, convenience and ease are three yardsticks for measuring whether your brand can succeed in this re-emerging channel.
- Convenience, Appetite Appeal color the meat case
Case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal 'prep' time for consumers.
- Will the Real Store Brand Please Stand Up?
Private label elevates its image through trade names and package designs that create the impression of a pseudo national brand.
- Discovering ‘Natural’ Design
Here’s an idea for rethinking product development and marketing. It improves the relationship between marketers and consumers.

EMERGING TECHNOLOGY
- Retortable Carton: A New ‘Face’

THREE THIEVES
- Shoot Holes in tradition to Give Consumers a ‘Steal’

LABELING
- Labeling Ideas That Say, ‘Look at Me!’
Start with a clear goal—from keeping a brand current to extending its ‘touchpoints’—and make the label a pivotal marketing tool.
- Refresh Your Brand With Contoured Packaging

MARKETING MISFIRE
- Size Matters on the Store Shelf
A spray bottle for barbecue sauce offered ease of use. But it was too tall for the retail shelf, refrigerator door and home pantry.

OUTSIDEE THE BOX
- Clever Cup-and-Sleeve Packaging

PACKAGING
- Optimizing Your Flexo Printing for Striking Package Graphics
A set of tools is available to measure and control print quality. Insist that your printer use these devices and methods.

INTERNATIONAL FARE
- What packaging approaches work around the world?
‘Disruption’ stands out from the crowd in France. Japanese love attention to detail.

MARKET DATA
- Market-Driven Innovations
Aseptic carton brings ‘grab-and-go’ convenience to wine. Aerosol deodorant’s targeted delivery enables ‘point-and-shoot’ operation.
- Sweet Tooth Craves Interactive Candy

FOLLOWING UP
- Campaign Cuisine, Irreverently
Political satire on creative, short-run labels transforms cans of beans into impulse buys by poking fun at the race for president.
- Bottle Closure Influences Beverage Purchase Decision

EDITORIAL
- ‘Blue-Collar’ Beer Brands Make a Comeback

ADVERTISER INDEX
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG