Table of Contents

February 2005


  Click on the Cover for Virtual Magazine  

BRAND PACKAGING

"A Marriage of Convenience"

CONVENIENCE
- A Marriage of Convenience
Consumer demand for all things convenient has resulted in a boom of packaging designed to simplify busy lives.
- Courting Convenience

INNOVATING FOR LIFESTYLE TRENDS
- Package Innovation To Go: Fueling our Zero-to-60 Lifestyle
One80 Design’s Jim Warner and Ken Miller present two innovative approaches to the “dashboard dining” trend.

EMERGING TECHNOLOGY
- What’s Fresh in Fresh-Cut Produce Packaging?

MARKETING MISFIRES
- Innovation is Great — When it Works
Robert McMath reviews the shortcomings of a resealable pack of mixed salad greens.

PACKAGING
- “WITH IT” PACKAGING
“Small” heads toward the big-time with packaging designed for the shrinking size of American households.

Meal kits
- Today’s Meal Kits Give Ready-Made Meals a New Twist
Meal kits hit a sweet spot with consumers who want to cook less but still make each meal their

CONTRADICTORY
- DESIGNING FOR THE CONTRADICTORY CONSUMER
Today’s “multi-modal”, eclectic consumer presents a challenge to brand owners and package designers alike.

RETORT
- The Rise of the Retort Package
Flexible packaging is transforming a range of food categories as Americans increasingly discover the merits of the retort tray, carton and pouch.

OUTSIDE THE BOX
- Premium Orange Juice Pitcher

DRIVEN
- Market-Driven Innovations
“Giftable” chocolates, an automatic shower cleaner and more.

INTERNATIONAL FARE
- Global market and packaging research
”Perfect” packaging from Japan’s beauty aid market, point and shoot deodorant dispenser from the UK.

FOLLOWING UP
- Following Up On Developing Trends
More on the multipack trend with new packaging from the Colorado Wine Industry Development Board

EDITORIAL
- Food Packaging Makes the Case for Wellness

Advertiser Index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight