Table of Contents

April 2005


  Click on the Cover for Virtual Magazine  

BRAND PACKAGING

GO GUERILLA!
Engaging Consumers With Unconventional Packaging

Cover Story
- Go Guerilla!
The saturated marketing environment is pressing brands of all sizes to engage consumers and become more relevant with guerilla tactics; and many are learning that a good way to “go guerilla” is through unconventional packaging.
- Eight Ways Your Packaging Can Start Positive Buzz

INNOVATING FOR LIFESTYLE TRENDS
- The Consumer Trust Crisis
- “Attention, Kmart Shoppers!”
Consumers are lining up to buy the retail icon’s redesign, repackaged and rebranded Essential Home line.

EMERGING TECHNOLOGY
- ESL Packaging: The Secret To Long Life
- Energy Drink Packaging Helps
Smart marketers are looking beyond the traditional market for energy drinks and using packaging to appeal to a new and diverse group of potential consumers.

OUTSIDE THE BOX
- Next Generation
- Health And Wellness

GETTING IT RIGHT
- On-Line Research: Tempting But Dangerous For 3-D Packaging

BRAND ARCHITECTURE
- Managing Large Brands At Retail
Marketers and package designers are placing greater emphasis on brand architecture—the strategic process of creating a consistent framework for grouping product offerings and differentiating among competing brands.
- True Brand Differentiation: Not New Or Improved

INTERNATIONAL FARE
- Counter-Friendly Packaging Blends Into User’s Environment; Slick, Stylish Package Targets Men; Clear Tub Displays Detergent Packs.

MARKET DRIVEN
- Market-Driven Innovations
New “batterybottle” juices up Jolt relaunch; portable Crystal Light packets give bottled water a twist; alpine bottle “peaks” brand loyalty.

FOLLOWING UP
- Following Up On Developing Trends
Molson selects aluminum bottle for launch of high-end brew.

EDITORIAL
- Judge For A Day

Advertorial Index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight