Table of Contents

May 1, 2005
/ Print / Reprints /
ShareMore
/ Text Size+

May 2005


  Click on the Cover for Virtual Magazine  

BRAND PACKAGING

Made to Order

Cover Story
- Made To Order
We've entered what experts are calling the customization economy. Savvy marketers are empowering consumers to design their own products, packaging and, essentially, their own experiences with brands.
- 80-Proof Perfection, Impeccably Packaged
Bacardi employs sophisticated packaging to communicate the luxury identity of its new super-premium Corzo tequila.

EMERGING TECHNOLOGY
- On-the-Go Packaging For The “Go-Go” Generation
- Go Special—Dress Your Brand In Foil, Ink And Film

OUTSIDE THE BOX
- Easy-Open Solution For Today’s Blister Packs

MARKETING MISFIRES
- What’s The “Down” Side To Upside-Down Packaging
Robert McMath examines our apparent fascination with inverted bottles for squeezable products.

FUTURE PACKAGING
- Future Packaging—What’s Ahead?
Founding partners of Gerstman + Meyers, Richard Gerstman and Herb Meyers examine the role that packaging will play in branding, conveying product information and providing product enhancement in the future.

BRAND NEW
- Contemporary Packaging Reinvigorates A Resilient Brand
A redesign of Jays’ line of potato chips brings a fresh, contemporary look to a brand with decades of equity.

DVD PACKAGING
- DVD Wow!
DVD sales are big business,and with space at a premium, marketers are using innovative materials, specialeffect inks and unique structures to create packaging that stands out.

BEYOND THE BILLBOARD
- Shrink Sleeve Labels Differentiate On Shelf
Shrink sleeve labels, which can conform to virtually any container shape and offer 360 degrees of billboard space, are an effective means of delivering critical shelf pop.

MARKET DRIVEN
- Market-Driven Innovations

FOLLOWING UP
- Following Up on Developing Trends

EDITORIAL
- The Mainstreaming Of Design?

Advertiser Index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG