Table of Contents
Cover Story- Emotional Branding: Does Your Packaging Have Heart?
In the past, you sold the consumer a product. Today you must deliver an experience. How well does your packaging play at that level?
EMERGING TECHNOLOGY- Non-Thermal Foods: The New Adventure
OUTSIDE THE BOX- Unit-Dose Drugs Offer Pre-Measured Convenience
MARKETING MISFIRES- Why Use Packaging To Encourage Mistaken Identity? - Competing Against Private Label: New Insights From Packaging Research
The growth of private label store brands has been exponential—much of it driven by change in packaging strategy. Perception Research Services presents the results of a recent study conducted to find out how well national brands are facing this challenge.- There’s A Reason They Call It A Billboard
BRAND NEW- A Contemporary Image For A Historic Brand
Grolsch unveils a contemporary redesign that conveys its premium image while maintaining the heritage and history of the brand.- How Sweet It Is!
We’re seeing good things coming from smaller confectionery packagers, who are making the design and impact of packaging their top priority.- Chocolate Packaging Redesign Creates Textured Feel
GETTING IT RIGHT- Innovation Doesn’t Come Cheap— It’s All About Risk Vs. Reward - Packaging Positions Honeybaked As More Than ‘The Ham Store’
INTERNATIONAL FARE- Portable Fruit Snack Targets On-the-Go Kids, Avert Hair Care Emergencies With Gel Pods and more...
MARKET DRIVEN- Coors Packages Kick Off Football Season, Dutch Boy Brand Is On A Roll and more...
FOLLOWING UP- Following Up On Developing Trends
EDITORIAL- The “Shape” Of Things To Come?
Advertiser Index- Index