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October 1, 2005
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BRAND PACKAGING

BRAND REBIRTH:
Using Package Redesign to Transform Your Brand

Cover Story
- Brand Rebirth: Transformation Through Package Redesign
These days, brands seem to be shedding their skin at arapid clip. Package redesign is increasingly becoming a major driver in the stewardship, and sometimes in the transformation, of many great brands.
- 5 Tips To Optimize Your Package Redesign

INNOVATING FOR LIFESTYLE TRENDS
- The Home Organization Struggle: How Package Structure Can Deliver Solutions
- Chili Sales Heat Up Thanks To Consumer-Focused Packaging
- MANAGING PACKAGING WORKFLOW: A SEMINAR IN PRINT FOR BRAND MARKETERS (part 4)
- Catering To Consumer Values
What do you really know about your customers: age, marital status, zip codes? A new breed of marketers are zeroing in on consumer values instead.

EMERGING TECHNOLOGY
- Marketing, Meet Technology

OUTSIDE THE BOX
- Packaging Demystifies The Martini

MARKETING MISFIRES
- Aging Eyes Require User-Friendly Copy

BRAND NEW
- Redesigned Wine Cooler Packaging Spurs Sales
Redesigned wine cooler packaging breaks from the past with a modern new look and structure.
- Kleenex Holiday Packaging Shines
Holographic and Fresnel-lens technologies and an innovative oval shape make a bold statement.
- Avon’s New Packaging Initiative
With about 800 new products introduced each year, Avon turned to color and effects to entice consumers to connect with the brand.

INTERNATIONAL FARE
- Coffee Package Is Elegant And Distinctive, The Incredible (But Not Edible) Egg Package and more...

MARKET DRIVEN
- Blistex Is On The Ball, Welch’s Grapes: Fresher, Longer and more...

FOLLOWING UP
- Following Up On Developing Trends

EDITORIAL
- Function First

Advertiser Index
- Index

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Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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