Table of Contents

August 2006


Click on the Cover for Virtual Magazine

BRAND PACKAGING

METRICS MATTER: Measuring Packaging
ROI

Cover story
- Metrics Matter
CPG executives are squeezing their brand design and packaging teams more than ever to make their disciplines more accountable. But measuring the return on packaging investments is easier said than done.

OUTSIDE THE BOX
- A Wrinkle-Release Spray For The Real World
- Brian Collins In Conversation: Reinventing Brand Design
Brian Collins of Ogilvy & Mather’s Brand Integration Group sat down with us to chat about the rules for brand loyalty, the risks of design ubiquity, and how personal storytelling can turn out innovative business and design ideas.
- Hot Times For Cool Beer
Beer brands have been hard at work leveraging packaging technology to keep those icy brews in consumers’ hands from getting warm.
- Say Goodbye To Your Cooler

INNOVATING FOR LIFESTYLE TRENDS
- Sensory Touchpoints: Magic Moments Through Packaging
One80 | laga’s Ken Miller and Jim Warner review how structure can make a multisensory impact to enhance “moment-of-truth” experiences consumers have with your brand.
- Raising A Commodity To Star Status: Packaging That Helped Create Unique Brands
Packaging is even more critical when your category is flush with perceived product parity. Ted Mininni looks at two coffee and tea brands that successfully fend off the “commodity” perspective.

MARKET DRIVEN
- Altoids: Curiously Fussy, Brazilian Map-Wrapped Bottle and more...

INTERNATIONAL FARE
- Mini Air Freshener To Go, Consumers Want It Fresh And Fast and more...

FOLLOWING UP
- Following Up On Developing Trends

EDITORIAL
- Where Design Meets Strategy

Advertiser index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight