Table of Contents

Click on the Cover for Virtual Magazine

BRAND PACKAGING

SENSORY PACKAGING:
Branding That
Makes Sense(s)

SENSORY PACKAGING
- Branding That Makes Sense(s)
Engaging the senses to build brands is not a new concept among CPG companies, but it’s becoming more intentional and more vital for brand marketers than ever before.

SENSORY PACKAGES
- Deeply Connect With Consumers
A wakeup call from GlaxoSmithKline’s global head of innovation, Donna Sturgess. Marketers must expand their products’ sensory imprint, she says, and suppliers must expand our palette of creative materials.

OFFICE MAX
- The Pen Is Mightier As A Store Brand
A profile on OfficeMax’s TUL line of sleek writing instruments. The brand launch marks the first time the retailer has created a store brand from the ground up—from inception through design and production.

BRAND NEW
- “Better Than Delivery” Pizza Packaging Doesn’t Dissappoint
Uno’s new pizza packaging makes a connection between the packaged product and pizza offerings in the chain’s 200 restaurants. The introduction reflects a growing retail trend of fresh, not frozen, deli pizzas in the refrigerated aisle.
- St. Ives, Naturally
Redesigned packaging reclaims St. Ives’ “natural” heritage and conveys a more premium character that still maintains consumer perceptions of value.

STRUCTURAL STRATEGIES
- It’s About Building Your Brand
Many marketers cling to the idea that it’s more cost effective for packaging communications to be rendered graphically. But is it really? Design Force’s Ted Mininni makes the case for structural packaging innovation instead.

LABELS
- In The Limelight
A trio of packages where labels are helping brands connect with consumers and win a coveted spot in the shopping basket.

MARKET-DRIVEN INNOVATIONS:
- Newfound Energy; Chinese Import...

INTERNATIONAL FARE
- Heritage Brand Looks To The Future and Personal Care Line For Kids Adds Element Of Fun
New packaging from Wm. Wrigley Jr., McDonald’s, and Anheuser-Busch, and a few launches from the outdoor cooking, energy drink and spirits categories.

FOLLOWING UP
- On Developing Trends
A quick look at new personal care packaging from Switzerland and Spain.

EDITORIAL
- Back To The Future

ADVERTISER INDEX
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

bp feb cover 2015

Jan/Feb 2015

The January/February 2015 issue examines the New Age of Package Printing. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight