Table of Contents

August 1, 2007
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Cover Story
- Don't Just Design Packaging. Stage An In-Use Experience Instead!
Changes in consumer culture are increasing expectations for “experiences” at the second moment of truth. Does your brand deliver?

- Save It For A Rainy Month?

- Iconic Packaging, Made Better; Larger Than Life...
This new feature highlights trends, business intelligence and newsy items in bite-size portions. Yummy.

Catch The Next Wave
- Leveraging Consumer Trends To Maximize Brand Opportunities
“Trend” is a buzzword that has permeated the collective branding and marketing lexicon. Interbrand’s Sonali Sharma unravels the mystique and offers marketers advice on how to survive and flourish in the ever-changing consumer landscape.

- Are We Done Screaming Yet?; Happy (Silver) Anniversary...
What’s hot in metal packaging? A quick look at some of the more impressive new products packaged in metal.
- Extending Brands And Causes
An initiative by Perrier Jouët champagne leverages packaging partnerships to deepen consumer relationships—and raise money for charity.
- Save A Dollar Or Save The World?
Guest columnist and laga brand consultant Brian Erdman shares his thoughts as we find ourselves on the cusp of embarking on the next big step in Goodwill.

- Beauty Care Mainstay Refreshes Its Look
Evian Brumisateur will hit the shelves with a new look this holiday season; the initiative includes sophisticated new packaging sure to be a hit among the fashion-forward.
- Talking Jazz Box Set Swings
Limited-edition packaging positions this CD set as a must-have for jazz aficionados.

- Shaking Diets Up; Custom Designs For Indiana Winery...
A look at new packaging from the personal care, wine and beverage sectors, including the latest from Pepsi and Aveda.

- Great Coffee At Your Fingertips; Luxurious, Exclusive Skincare Products...
We've rounded up the most innovative new packaging the United Kingdom has to offer.

- A Holistic Approach To Sustainability

Advertiser index
- Index

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BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

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September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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