Table of Contents

Cover story
- Isn’t It Iconic?
What’s the secret to elevating your packaging to iconic status? Learn from four brands, old and new, that have struck on the magic formula.

Next + Now
- Vote Early And Often, Says Dave; Lifesaving Cans...
Aluminum art, life-saving cans and an exercise in identifying the mystery package…we bring you the trends that make you go, “hmmm”.

Kids’ Food Marketing
- Kids’ Food Marketing Slims Down
Facing growing pressure to help reverse childhood obesity, 11 food and beverage companies introduce new standards for healthier food packaging and marketing overall. What’s the potential impact on your packaging?

- Switching Off The Auto-Pilot

- Revitalized Packaging Emphasizes Quality, Value And Fun
On the crowded diaper shelves, moms have many choices and can be confused by the variety of brands. Luvs set out to stake a claim in the competitive category and used redesigned packaging to lead the initiative.
- Spalding Steps Up The Game
Sporting goods brand Spalding breathes new life into the category with a complete rebranding that initially began with basketballs. Game on.

- Talking The Talk, But Not Walking The Walk...
It’s far easier to talk about innovation than it is to actually innovate. Large CPG companies are recognizing the need for structural packaging innovation, but face many roadblocks to actually implement it.
- The Race For Consumers
Who knew that a golden anniversary in the sport of racing would present a golden opportunity for packaging? Through February 2008, dozens of brand owners are debuting a variety of Daytona 500 50th anniversary commemorative packaging that will be available exclusively at Kroger.

- Save This Box; Temptation, On Display...
Nothing new under the sun? Au contraire—we’ve rounded up the latest and greatest in paperboard packaging.

- Layers Of Security; Dispense Liquids Safely, Conveniently...
New technologies that fight counterfeiting, ensure food safety, and deliver the ultimate in convenience. The future is now.
- Gravity Helps Diamond® Launch Environmentally-Friendly Tableware
- Build New Or Renovate?
Guest columnist and laga brand consultant Brian Erdman offers advice for brand marketers thinking about innovating from the ground up. If the foundation is solid, he says, maybe all you need is a coat of fresh paint instead.

- Hunting For The High Life; Virgin Mobile Usa Redesigns...
A look at innovative new packaging from the beverage, pet food and consumer electronics sectors, including the latest from Miller Lite and Coke.

- Wine Lovers Go Green; Curvaceous Can Differentiates...

- Following Up On Developing Trends

Advertiser Index
- Index

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

bp feb cover 2015

Jan/Feb 2015

The January/February 2015 issue examines the New Age of Package Printing. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight