Britain's Oldest Wine and Spirit Merchant

April 3, 2012
/ Print / Reprints /
/ Text Size+


InBody.jpgBritain’s oldest wine and spirit merchant, and supplier to the Queen, recently turned to brand identity firm Brandhouse to create a brand story and positioning, naming, bottle design and secondary packaging for its No.3 London Dry Gin.

The bottle structure itself is based on original gin bottles shipped from Holland, and are housed in a luxurious die-cut and embossed elegant gift box. Every element of the identity is based in threes, from the trefoil in the top of a tipped-in aged-metal key, to the repeat of the logo around the foiling and the branded copy.

The Bottom Line: In the first 12 months, sales reportedly exceeded the budget of 6,700 cases by 62%, achieving a total of 10,800 cases sold. Originally offered for sale in three countries, the brand can now be found in 10 countries and has gained nationwide distribution at one of the UK’s leading premium hotels.

Source: Brand Packaging

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus