Britain's Oldest Wine and Spirit Merchant

April 3, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

 

InBody.jpgBritain’s oldest wine and spirit merchant, and supplier to the Queen, recently turned to brand identity firm Brandhouse to create a brand story and positioning, naming, bottle design and secondary packaging for its No.3 London Dry Gin.

The bottle structure itself is based on original gin bottles shipped from Holland, and are housed in a luxurious die-cut and embossed elegant gift box. Every element of the identity is based in threes, from the trefoil in the top of a tipped-in aged-metal key, to the repeat of the logo around the foiling and the branded copy.

The Bottom Line: In the first 12 months, sales reportedly exceeded the budget of 6,700 cases by 62%, achieving a total of 10,800 cases sold. Originally offered for sale in three countries, the brand can now be found in 10 countries and has gained nationwide distribution at one of the UK’s leading premium hotels.
 

Source: Brand Packaging

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png