Lacta chocolate, which has long encouraged consumers to exchange love messages on its wrappers, recently released a smart phone app that allows users to exchange personal messages. When the recipient places a Lacta bar in front of the phone’s camera, the message appears on the bar, creating the illusion that it is written on the packaging. To download the app, designed by OgilvyOne Worldwide, visit www.apps.facebook.com/LactaMobileApp.
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BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
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