Launched: March 2012
Vega One is a 100% plant-based meal replacement product aimed at healthy, active consumers who want to eat “clean”. The product’s original target was a highly specialized consumer, including endurance athletes, vegans and raw foodies. Research revealed a broader audience of health conscious consumers interested in using meal replacements for convenience and nutrition. As a result, the identity and packaging system reflects a clean, fresh, high quality feel and uses a vibrant palette of color and a band treatment to add warmth and flavor appeal.
Brand Identity and Package Design
Dragon Rouge, dragonrouge-usa.com