Brisk Iced Tea


May 23, 2012
/ Print / Reprints /
/ Text Size+

briskLaunched: April 2012

Star Wars-themed one liter bottles of Brisk Iced Tea feature Kinect scannable M-Tags printed on the label that unlock content in an Xbox game. The M-Tag on the label allows gamers to unlock an exclusive Anakin Podracer experience in the new “Kinect” Star Wars game. The bottle features a gold cap and artist graphics of the iconic Star Wars characters R2-D2 and C-3PO. To activate the content, fans simply hold the bottle up to the Kinect sensor after loading the Kinect Star Wars game, then follow on-screen instructions.

Source: Brand Packaging

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png