From the editor

Brand Innovators 2012

edit_bodyWelcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging. These are challenging times within our industry, but this group of marketers and designers is championing dramatic change and vision.

In addition to providing design inspiration, our honorees are taking risks, driving strategy and fostering innovation within their organizations in order to move their business forward. These forward-thinking individuals are using packaging to convey a brands true identity while offering a point of view. And they are making a lasting consumer and shopper experience as a result.

So congratulations to:

  • Bill Lunderman, COLGATE-PALMOLIVE
  • Amanda Bach, NESTLE PREPARED FOODS COMPANY
  • Jill Tomandl, STILA COSMETICS


This group joins the ranks of previous BRANDINNOVATORS that are demonstrating leadership with a strategic approach to packaging that is resulting in stronger, more relevant brands.
 

Source: Brand Packaging

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

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