From the editor

Brand Innovators 2012

May 22, 2012
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edit_bodyWelcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging. These are challenging times within our industry, but this group of marketers and designers is championing dramatic change and vision.

In addition to providing design inspiration, our honorees are taking risks, driving strategy and fostering innovation within their organizations in order to move their business forward. These forward-thinking individuals are using packaging to convey a brands true identity while offering a point of view. And they are making a lasting consumer and shopper experience as a result.

So congratulations to:

  • Bill Lunderman, COLGATE-PALMOLIVE
  • Jill Tomandl, STILA COSMETICS

This group joins the ranks of previous BRANDINNOVATORS that are demonstrating leadership with a strategic approach to packaging that is resulting in stronger, more relevant brands.

Source: Brand Packaging

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

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Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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