From the editor

Brand Innovators 2012

May 22, 2012
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edit_bodyWelcome to our annual BRANDINNOVATORS issue. Every year BrandPackaging profiles some of the movers and shakers that are making an impact in packaging. These are challenging times within our industry, but this group of marketers and designers is championing dramatic change and vision.

In addition to providing design inspiration, our honorees are taking risks, driving strategy and fostering innovation within their organizations in order to move their business forward. These forward-thinking individuals are using packaging to convey a brands true identity while offering a point of view. And they are making a lasting consumer and shopper experience as a result.

So congratulations to:

  • Bill Lunderman, COLGATE-PALMOLIVE
  • Amanda Bach, NESTLE PREPARED FOODS COMPANY
  • Jill Tomandl, STILA COSMETICS


This group joins the ranks of previous BRANDINNOVATORS that are demonstrating leadership with a strategic approach to packaging that is resulting in stronger, more relevant brands.
 

Source: Brand Packaging

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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