Is Your Brand Cool Enough?

June 21, 2012
/ Print / Reprints /
/ Text Size+

BP0612_NextNow_Img1_InBody.jpgAccording to a recent survey by market research agency InSites Consulting, 78 percent of U.S. teens think that both Apple and iPhone are “cool brands.” Converse and Sony came in second place with 66 percent, while M&M’s and Doritos accounted for 53 percent. “Cool brands manage to use their clear DNA to continuously surprise youngsters with new campaigns, a new product or a new idea,” says InSites Consulting’s co-founder Joeri Van den Bergh. “This regularly renewed approach is necessary in order to keep a hold of the attention of a generation of youth [that] is addicted to stimuli,” he adds. Who else is cool? The survey found that Johnny Depp, President Barack Obama and Lady Gaga are the coolest people, and New York City is the coolest city.

Source: Brand Packaging

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus