Beverage / Design

Creative Strangers - Design Heineken - Limited-Edition Bottle

June 21, 2012
/ Print / Reprints /
/ Text Size+

BP0612_NextNow_Img4_InBody.jpgTo mark its upcoming 140th birthday, Heineken launched an international design competition on Facebook. The task was to create a limited-edition bottle that symbolized how people will connect in the next 140 years, and to then collaborate with another competing designer. The winning design showcased the work of design student Rodolfo Kusulas of Monterrey, Mexico, and freelance designer Lee Dunford of Sydney. The front side of the bottle features the seven continents compressed together to form a single red star. The red star carries over to the other side of the bottle in which it is surrounded by 139 green stars that represent the galaxy and 139 years of connections. “Through a pioneering design process using digital space to unite creative talent from all around the world, Lee and Rodolfo have created a premium visual concept that summarizes how our world communicates through time,” says Mark van Iterson, Heineken’s global brand design manager. The limited-edition design will be available globally in December.

Source: Brand Packaging

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus