Beverage / Labels / Glass

The Bottom Line

BP0612_BL_InBody.jpgFor 30 years, former IT consultant and retail company owner Keith Kullberg was making refried beans from scratch in his home in Oregon. However, in 2009, he decided to share his recipe with the world and founded The Better Bean Co. The refrigerated beans are freshly prepared (not canned), and they are made with all-natural and local ingredients. Although the beans were recently rated one of the top 15 vegan products at Expo West 2012, Kullberg felt that the packaging was lost on shelf and needed a new look. Therefore, in May 2012, Kullberg redesigned Better Bean’s packaging.

The updated design features “one-seal” technology that is sustainable, resealable and durable. Kullberg also traded out the circular packaging for a square container with a flat lid that creates a billboard effect. Additionally, the varieties are color-coded and each lid introduces consumers to the “World of Rethought Beans.”

THE BOTTOM LINE
Even though the redesigned packaging has only been on shelves for a few months, The Better Bean Co. is “getting lots of love,” Kullberg says. He reports that consumers’ children are cleaning out the containers and collecting them. They also are seeing an uplift in sales, and more and more retailers are picking up the product. Before the redesign, the brand was in 120 stores in four states. However, as of June, the brand was in 200 stores. By the end of the year, Kullberg expects it to be in 400 stores in 10 states.
 

CREDITS
Conceptual Design
14 Hands design
www.14handsagency.com


Final Design
Imagina Creative LLC
www.imaginacreative.com

Illustrations
Jon Canell
www.lillarogers.com


Seal
Spartech Corp.
www.spartech.com

 

Source: Brand Packaging

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight