Bottom Line

July 25, 2012
/ Print / Reprints /
/ Text Size+

BP0812_BL_Img1_InBody.jpgIn 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England. However, after eight years, what started as a hobby expanded into a million dollar company. Therefore, in an effort to bring the artisan cider into the mainstream, Orchard Pig underwent a redesign.

The updated labels feature playful copy, bold colors, and the infamous brand character, the Orchard Pig. To provide clearer differentiation between the brand’s juices and cider, the varieties are also color-coded and have their own unique names (e.g., Reveller for the ciders).

THE BOTTOM LINE: Orchard Pig introduced its redesigned bottles in March. Since the launch, annual revenue has grown five-fold. Additionally, for the 2012-2013 year, sales are 10 percent ahead of target. The brand attributes this growth to on-trade sales and wholesalers who are helping the brand scale up and distribute. According to Andrew Quinlan, managing director of Orchard Pig, “What the rebrand has done is really dial up the taste of the soft drinks, whilst giving the products standout and character … We have character, fun names, great shelf standout and are not seeking to conform with the industry norm — we cannot — as we have to get noticed through our packaging.”

Package Design 
Blue Marlin,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus