Bottom Line

July 25, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

BP0812_BL_Img1_InBody.jpgIn 2004, friends Andrew Quinlan and Neil McDonald began making their own ciders and fruit juices from their homes in Somerset, England. However, after eight years, what started as a hobby expanded into a million dollar company. Therefore, in an effort to bring the artisan cider into the mainstream, Orchard Pig underwent a redesign.

The updated labels feature playful copy, bold colors, and the infamous brand character, the Orchard Pig. To provide clearer differentiation between the brand’s juices and cider, the varieties are also color-coded and have their own unique names (e.g., Reveller for the ciders).

THE BOTTOM LINE: Orchard Pig introduced its redesigned bottles in March. Since the launch, annual revenue has grown five-fold. Additionally, for the 2012-2013 year, sales are 10 percent ahead of target. The brand attributes this growth to on-trade sales and wholesalers who are helping the brand scale up and distribute. According to Andrew Quinlan, managing director of Orchard Pig, “What the rebrand has done is really dial up the taste of the soft drinks, whilst giving the products standout and character … We have character, fun names, great shelf standout and are not seeking to conform with the industry norm — we cannot — as we have to get noticed through our packaging.”


Package Design 
Blue Marlin, www.bluemarlinbd.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG